How do you surprise a crowd that has seen it all? You make them a part of the show!
Heineken was able to connect with more than 45,000 people at one time at the annual music festival they sponsor called Sensation. They handed out mysterious wristbands to each attendee as they entered the show. When the DJ was ready every single wristband in the room was illuminated turning the crowd in to a light show. It was a great way of getting consumers involved and creating a memorable experience with the brand.
Feature Image Photo Credit: Ralf Van Der Zanden